Why Your Fashion Ads Are Spending on the Wrong Products Many apparel brands think their Meta or Google campaigns are underperforming because the audience is wrong. In reality, the campaign may be spending on the wrong products.

Why Creative Is the New Targeting on Meta for Fashion Brands

Catalog Automation for Large-Catalog D2C Fashion: What to Look for in an Agency's Technical Capability What should a performance marketing agency's catalog automation actually be able to do for a fashion brand running 1,000+ SKUs? This is the question that decides whether your agency relationship scales with you or quietly leaks budget as your catalog grows. Most agencies will say they handle catalog optimization. Far fewer can show you the technology that makes the claim true.

ROAS vs MER vs Contribution Margin: Which Metric Actually Matters for D2C Profitability When the question is contribution margin versus ROAS, contribution margin matters more: it is the ceiling on what an order can actually earn, while Return on Ad Spend (ROAS) is only a channel-efficiency proxy. Can a campaign show 4x ROAS and still lose money on every order? For many growing D2C fashion brands, that is not a thought experiment but a monthly reality. The platform dashboard reports that the ads are working, while the month-end P&L tells a different story.