Cash on delivery or COD is one of the most popular terms in the e-commerce world. It is the most chosen method of payment that allows customers to pay in cash only after the product is delivered. Despite the fact that digital payments like wallets, UPI, cards etc, are prevalent, cash on delivery is still a popular option. Cash on delivery is excessively used because of the fact that there are a lot of unbanked consumers in India and fewer debit or credit cards are in use. According to the Times of India, "In 2020, COD constituted more than 65% of all e-commerce payments in the -2 to -4 tier cities, indicating the significance of cash for payments in these areas."

E-commerce seasonality is relatively easy to understand. It refers to the fluctuations in customer purchasing behaviour that occur throughout the year. Depending upon the products a brand offers, there may be a time when your sales are at a peak but there will also be a time when the sales will drop. It all happens based upon season and preferences during that particular season.

In the world of increasingly savvy shoppers, it is important for ecommerce brands to stand out from the crowd and make actual conversions from social media ads.

Today’s world is all about automation and nothing much depends on manual work. The same is with marketing. In order to increase sales and productivity, new-age brands can be seen deploying software that use predefined rules to perform routine tasks "automatically". The features available in top marketing automation softwares like Adyogi can make day to day tactical work much easier. And this evolving technology helps you track leads and increase conversions while you focus on business boosting strategies. Automated marketing can boost up sales by 14.5% and has become an integral part of digital marketing strategies. It can improve productivity, save time, and personalize customer experience at reduced costs by eliminating the need for various resources.

In the world of increasingly savvy shoppers, it is important for fashion brands to stand out from the crowd and make actual conversions from social media ads.

Fashion is the fastest growing industry with new trends emerging every now and then. Apparel is said to be the largest fashion e-commerce industry with an estimated revenue of 50 lac crore globally. In such a growing market, sustainability is also very essential. And sustainability can only be achieved with the right strategies that will take ahead your brand in this competitive market. When we talk about the "strategies'', we cover multiple dimensions like product-related issues such as quality, output, cost, and management problems. Issues related to promotions in order to capture the right audience by strategically targeting audiences based on their behaviors. Shipping related issues from breakage, misplaced parcel, wrong address, RTO, etc., In this blog, we will help you overcome most of these pain pointers with the help of the top 10 strategies to scale apparel brands in 2022

Instagram is no longer about posting selfies, breakfast shots, and adorable pet images. This globally loved platform has a powerful advertising program in place that can help businesses grow extensively- both big and small.

It's hard to envision day-to-day existence without an eCommerce business. We order food, clothes, cosmetics, furniture; we enroll for classes and other internet-based activities like online educational courses; we download e-books, music, and films; thus considerably more. The eCommerce sector has flourished and is setting down deep roots.

The use of promotional tactics in order to drive traffic to your brand is a crucial part of building a strong online presence. While using the correct content strategy is non-debatable in this growing digital era, there is more to it.

Everyone who runs digital ads wants it to be successful and get the most of the ad spend. But how exactly do you make an ad campaign successful? Why are some ads excellent and some a failure?